New Top Level Domains
On January 12, 2012 a non-profit organization named ICANN (Internet Corporation for Assigned Names and Numbers) is set to launch a program to create new domain names. A domain name is a distinct subset of the Internet with addresses sharing a common suffix. Examples are .com; .org; .net; and .gov. This program will allow companies to create their very own suffix such as Cannon could buy the domain name of ‘.cannon’, or the American Bankers Association could buy ‘.bank’ to offer a more secure online banking experience. To buy your very own custom domain name won’t be cheap, but the greatest things in life aren’t always cheap either. ICANN has set the price to buy the custom domain name to $185,000. One of the reasons a company would buy this suffix even at such a cost is because is to protect their products from people trying to perform fraud. It is such a big deal for the internet because ICANN is expanding the number of top level domains. ICANN expects 500 to 1,000 applications in next year’s 90-day application window. This will reduce the amount of crowding on the internet and to make it easy for Internet users. ICANN says that it will increase security on the new domains. If anybody but the Coca-Cola Company applied for ‘.coke’, he or she would have to prove a real reason to have that one. And if there was no real reason to have ‘.coke’ then there would be a “rapid takedown” procedure to close infringing domains. This is a new landmark in technology history and I’m sure that this will be a great program for the internet and the internet’s future.
January 11, 2012
Wesley Gensler
No comments:
Post a Comment